The Introduction to Campaigning Workshop is a two-day online training for changemakers to develop the foundational skills to create systems change through strategic campaigning.
The workshop is for people who are either new to campaigning or whose primary role is adjacent to campaigning, to inspire them about the role of campaigning and in social and systems change, and introduce them to key concepts around power and designing winning campaigns.
Participants will come out of this workshop with the skills to become active contributors in developing and implementing campaign strategies in their organisations and movements.
This program is delivered online.
Learning Outcomes
Ability to recognise the role of power in shaping our systems and policies, and the ways in which effective campaigning can rebalance power.
Different faces and sources of power
Power within systems
How to shift power (including in ways that build solidarity and justice)
Understanding of key concepts and tools in designing effective campaigns.
Theories of change
Critical paths
Target-centred campaigning
Strategy vs tactics
Recognising the need for different roles in movements, and movement ecosystems.
Roles in social change
Tips for effective collaborations and alliances
Understanding the role of framing as part of shifting the narrative around campaign issues.
Framing as foundational to effective messaging
Engaging different audiences
Importance of analysing the narrative
Dates
Wednesday, 14 May — 10:00AM to 5:00PM AEST
Thursday, 15 May — 10:00AM to 5:00PM AEST
COST
Cost for participation in the training is based in organisation type and revenue:
$310+GST | Small Non-Profit — For non-profits with an annual revenue of less than $500K.
$550+GST | Regular Non-Profit — For non-profits with an annual revenue between $500K-3 million.
$660+GST | Large Non-Profit — For non-profits with an annual revenue of more than $3 million.
$820+GST | For-Profit | Education | B-Corp — For government bodies, education, social enterprises and organisations servicing the non-profit sector.
$310+GST | Individual — For individuals and grassroots changemakers who are not affiliated by an organisation or movement.
Partial scholarships are available at $170+GST and full scholarships are available at no cost to First Nations people, people with disability, people of colour as well as refugees and people seeking asylum. To apply for a scholarship, please complete an application here.
TEAM REGISTRATIONS
We are offering discounted places for those interested in registering their teams. To enquire more, please email Erica at erica@australianprogress.org.au.
LEAD TRAINER
Adam Knobel
Deputy CEO, Australian Progress
Adam is an experienced non-profit leader who has worked on public education, community health, and LGBTIQ+ reforms. Previously, he worked as Communications and Campaigns Director and Acting Chief Executive Officer at the Foundation for Alcohol Research and Education, working across public policy advocacy campaigns and large-scale health promotion programs. He was also the Digital Campaign Director at Australian Marriage Equality and was recently the Communications Director at Yes23 to support during the Voice referendum. His passion is building the capacity of social change advocates across communications, strategy, organisational development, and change.
ACCESSIBILITY
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Zoom - During the online sessions, we will be meeting via Zoom. If you have access to a computer or laptop, we recommend you join the training by computer to make navigating the materials easier. See here for accessibility documentation for Zoom; including a list of keyboard shortcuts here.
Video norms - During the online sessions, we will encourage everyone to have your cameras on if you feel comfortable, but we will not require you to do so.
Chat - On Zoom you will be able to use the chat function. Participants will be asked to introduce themselves in chat, and to enter responses in the chat.
Captions - We will have auto captions enabled in Zoom.
Google Docs and Digital Documents - We will be sharing training materials over Google Drive, Google Docs and Google Slides. All documents, forms, and surveys will be provided in accessible formats. During the pre-training we will use the screen share function to share slides, as well as navigating between Zoom and an interactive slide deck.
Early access to slides - A view-only version of the slide deck can be supplied early if this supports your participation. Any copies of the slides provided will include alt-text / image descriptions.
Post-training resources - We do not supply recordings from our online training as standard, but can record sections of the workshop if needed to facilitate your engagement. You will receive a copy of the presenter slide deck, interactive slide deck, and other resources. Where video or audio content is included during the training or in any of the resources, we will provide audio descriptions, captions or transcripts as needed.
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Setting norms - As a cohort, we will also set expectations at the start of the training to ensure everyone can comfortably participate in the workshop.
Breaks - Breaks will be organised regularly throughout the training including meal breaks.
Breakout rooms - This training regularly uses breakout rooms, with group sizes ranging from pairs, through to groups of 5-10 for discussions and workshop activities.
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Guest speakers - Any guest speakers and trainers will be notified about any access needs ahead of time, and we will do our best to ensure that speakers are briefed to ensure their presentations are accessible.
Other additional support - In the registration form, we will ask you for your access needs. If you require something in place that is not already arranged, or if you need more information about any part of the workshop, we will work with you to provide this.
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If you have any questions about accessibility, please contact Community Manager Erica at erica@australianprogress.org.au.