Media Spokesperson Training is a two-day program for change makers working on issues connected to economic justice.
This training provides you with the vital media communications skills to maximise campaign success including media theory, practical interview simulations, a deep-dive into the media landscape, practical case studies, building compelling frames and developing effective media strategies. Upon completion participants have the opportunity to join the Economic Media Centre’s Spokesperson Network.
This program is designed for grassroots activists and people with lived experience of economic and racial injustice.
This training is delivered online as part of the work of the Economic Media Centre.
OUTCOMES / SKILLS
Understanding power and the Australian media landscape
What makes a story newsworthy
How to frame your issue and devise strong campaign messages
How to prepare and pitch media stories
Delivering your message – practical on-camera interview practice
Hear direct from political journalists about what’s happening on news desks
Draft your own campaign media strategy
DATES
The next Media Spokesperson Training will run on Wednesday 19 and Thursday 20 April 2023
COST:
The program is currently offered at no cost, and is designed for grassroots activists and people with lived experience of economic and racial injustice.
We encourage First Nations people, people with disability, refugees and people seeking asylum, people of colour and unwaged change makers to apply.
ACCESSIBILITY
We will work with you to make sure you can fully participate in the training.
We ask in the expression of interest form for any access needs - let us know in that form what you need. When we accept you for a place in a training, we will double check if you have any additional access needs that we are not yet aware of.
Click here to read about what accessibility measures we have in place. If you have different access needs, or need other measures put in place in order to fully participate, please let us know when applying for the training and we will be in contact directly.
LEAD FACILITATORs
Jessica Kendall
Co-Director, Economic Media Centre
Jessica Kendall has 19 years’ experience in media and public affairs. As Associate Director of Essential Media Communications, Jessica managed a team of media consultants delivering daily media wins on a diverse array of issues including climate, mental health, education, youth justice, family violence, workplace relations, infrastructure and human rights. Jessica has a strong background delivering one-on-one media coaching for high-profile political candidates and CEOs and has managed media for state and federal election campaigns.
Aliya Ahmad
Co-Director, Economic Media Centre
Aliya Ahmad is a media campaigner with high-level experience leading and developing state and national campaigns across a diversity of issues including homelessness and social housing, racial justice and education. Previously, Aliya was the Senior Media Advisor at the Victorian peak body for homelessness, Council to Homeless Persons, and Campaigns Consultant at Essential. She was previously the Communications Director at Democracy in Colour and is also a seasoned public speaker, regularly contributing campaign and media expertise for social change.