Join us for the launch of a groundbreaking research project, and learn how to craft messages that build widespread support for transformative disability policy change.
With a federal budget fast approaching, the coming months present a unique opportunity to shift narratives from deficit to strengths-based frames and build the messaging capability of key disability advocates to communicate shared values-based messages.
This messaging guide provides research-backed advice to help reframe national conversation on the NDIS and win increased government resourcing for disability inclusion and support within the federal budget.
ABOUT THE PROJECT
Developing this messaging advice has been a collective effort by many people experienced in working on disability advocacy and persuasive messaging, including disabled people. It will continue to evolve as a collective effort.
The project is led by a steering committee of people with disability, disability advocacy and messaging experts. It is supported by Disability Action Network Australia (DANA), Centre for Australian Progress and Common Cause Australia.
The message guide is intended as an introduction to values-based messaging for those unfamiliar with the approach. It is a tool we can use to shift attitudes and build public support amongst persuadable people who are currently unsure about supporting us (disabled people). Future phases of the project may involve testing specific messages through focus groups, dial surveys and public polling, as well as providing training workshops for advocates.
LEARNING OUTCOMES
In this briefing, we will cover:
Key messaging principles that guide this work
The two overarching themes for talking about disability found in our landscape analysis and interviews with advocates
Seven top tips for delivering messages that shift attitudes and build public support amongst persuadable people who are currently unsure about supporting us
DATE AND TIMES
The webinar will take place on Thursday, 18th April:
10:00AM AEST (VIC, NSW, ACT, QLD, TAS)
9:30AM ACST (SA, NT)
8:00AM AWST (WA)
12:00PM NZST (NZ)
ACCESS INFORMATION:
Zoom: We will be meeting via Zoom, and sharing presentation materials over Google Docs and Google Slides. If you have access to a computer or laptop, we recommend you join the briefing by computer to make navigating the materials easier. A dial-in number will also be supplied in case you do not have access to a computer, or you can use the Zoom phone app (iOS | Android).
Resources: During the training we will use the screen share function to share slides. We will also share the messaging guide via Google Docs and PDF.
Early access to slides: A view-only version of the slide deck can be supplied early if this supports your participation. Any copies of the slides provided will include alt-text / image descriptions. If you need early access to materials, please mention this in the ‘access needs’ question when registering.
No breaks: There won’t be any breaks during the webinar. However we will share the webinar recording with everyone afterward, so feel free to step away if you need a break.
Caption and Auslan Interpretation: This briefing will be live captioned and Auslan interpreted (subject to interpreter availability).
Video and chat norms: We encourage everyone to have your cameras on if you feel comfortable, but do not require you to do so. Participants will be asked to introduce themselves in chat, and to enter responses in the chat throughout the training.
Tech and access support: The lead facilitator of the training will be able to assist with any tech support, including Zoom, the slide deck, and access. Depending on the size and needs of the cohort, we may have a second team member present to act as dedicated tech/access support.
Recordings and post-briefing resources: This briefing will be recorded and shared with registered participants, along with presentation slides.
Other supports: When you register for the event, we will ask if you have any access needs. If you need something in place that is not already arranged, or if you need more information about any part of the event, we will work with you to provide that.
When you register for the event, we will ask if you have any access needs. If you need something in place that is not already arranged, or if you need more information about any part of the event, we will work with you to provide that.
You can also reach us directly about access or RSVP via email by reaching out to Erica at erica@australianprogress.org.au. Alternatively, you can send a message to us through the Australian Progress Facebook page or email us at info@australianprogress.org.au.